Colour theory, for teeth
Yellow tones are what make teeth look dull. Violet pigment neutralises them on contact, so the effect shows immediately — before any whitening has had time to work.

Purple cancels yellow. Brighter-looking teeth from the first brush.
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Love it in 30 days, or your money back
“…my teeth have improved and become brighter instantly. This product is perfect when going to an event or function…”
★★★★★Michelle A.
Purple and yellow sit opposite each other on the colour spectrum, so mixing them gives a neutral tone. Brush the violet serum over your teeth and the yellow undertones read as a brighter white — the same trick as purple shampoo for blonde hair, no bleach involved.
Every detail is there for one reason — the result you notice.
Yellow tones are what make teeth look dull. Violet pigment neutralises them on contact, so the effect shows immediately — before any whitening has had time to work.
It's a toothpaste serum, not a toothpaste. Brush as normal, then brush with the serum, then rinse. A minute, start to finish.
Used after the Violet Crush Strips, it keeps the brightness going between courses. One customer told us her whitening lasted longer this way.
Colour-correction isn't bleaching, so there's nothing to feel. Sensitive teeth can use it every day.
Your normal toothpaste cleans. The serum adds one step that cancels the yellow you can see.
| What changes | Peroxide-freeToothpaste, then Violet Crush | Usual routineToothpaste alone |
|---|---|---|
| Yellow tones | Neutralised on contact | Still there after brushing |
| When you see it | Straight away | No visible change |
| Event day | Brush, rinse, go | Hope for the best |
Violet Crush Serum: one bottle, used after your normal toothpaste. Love it in 30 days or get your money back.
Get the Serum →I found this product works very well after a whitening treatment. … I think my teeth brightness has lasted longer by combining these 2 products. They are amazing, highly recommend Alviun.
I have tried it and my teeth have improved and become brighter instantly. This product is perfect when going to an event or function…
A very good quality toothpaste, it helps reduce my yellow tones on my teeth a lot. I'm using it everyday and I don't feel any sensitivity at all.
I have been using this everyday and I found this product is great. My teeth are very clean and bright now, no sensitivity at all.
Wonderful product, a little bit runny to use but it works well reducing the stains on my teeth. I didn't know my teeth were so stained until I've tried this serum.
the whitening the serum holds
$23.50
the two-minute dentist clean
$59.50
the paste that goes first
$10.50Everything here counts toward free AU shipping over $79.
It's a toothpaste serum that enhances results after whitening. It isn't meant to replace your everyday toothpaste — brush with your normal paste first, then with the serum. You can use it regularly.
Purple and yellow are opposite each other on the colour spectrum; together they make a neutral tone. The violet pigment reduces the yellow undertones on your teeth, so they look a brighter shade of white.
Yes — it's designed for exactly that. Use it after the Violet Crush Whitening Strips or any whitening treatment to hold the result.
It depends on what you eat and drink, how you brush and floss, and your other habits. Daily use keeps the effect topped up.
The ingredients are safe, but we advise against any teeth-whitening product during pregnancy or breastfeeding. Check with your doctor or dentist first.
Free standard AU shipping on orders over $79. Otherwise standard is $7.95 (3–6 business days) and express is $10.95 (2–4 business days). We ship worldwide too.
A 30-day money-back guarantee: if you're not happy, email help@alviun.com with your order number for a full refund.
Brighter from the first brush. Nothing to feel.
Thirty days to decide. If your smile doesn't look brighter, email us and every cent comes back.
30-day money-back guarantee · Free AU shipping over $79